Sales reps calling on large food retailers often must make their sales presentations to a buyer who doesn't have the final decision responsibility.

Question

Quizplus · Accepted Answer

This is true. In many large food retailers, the buyer responsible for making the final decision may be higher up in the company hierarchy or may only be available at certain times. Therefore, sales reps often must make their presentations to other decision-makers in the organization, such as category managers or purchasing managers.

Sales Reps Calling on Large Food Retailers Often Must Make