The situation that provides the greatest opportunity for suppliers that don't currently serve a customer to develop inroads with a customer is the:

Question

Quizplus · Accepted Answer

New-task buying provides the greatest opportunity for suppliers that don't currently serve a customer to develop inroads with a customer. This is because new-task buying involves a completely new purchase by the customer, which means that they have no previous relationships with suppliers for the product or service being purchased. This presents an opportunity for new suppliers to introduce themselves and win the business.

The Situation That Provides the Greatest Opportunity for Suppliers That