According to the text, consumer buying decisions are influenced by economic needs, psychological variables, social influences, culture, and the purchase situation.
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Q2: The economic-buyer theory assumes that consumers know
Q4: Discretionary income is the income adjusted to
Q5: Economic needs include such things as self-respect,
Q6: Discretionary income is what is left after
Q8: Family, social class, reference groups, and culture
Q9: Wants are needs that are learned during
Q10: Discretionary income is an elusive concept because
Q13: The "economic buyer" view of consumers says
Q16: By 2010, after taking inflation into account,
Q19: Most economists assume that consumers are "economic
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