The role of a sales representative in the promotion process has changed from that of persuader to that of a:

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The role of the sales representative has evolved from being a mere persuader to being a problem solver for the customer. This means that the sales representative must be able to identify the customer's needs and provide solutions that meet those needs. They must also have a deep understanding of the product and its applications. Overall, the modern sales representative must be more consultative in their approach rather than merely pushing the product.

The Role of a Sales Representative in the Promotion Process