Although research shows that most consumers dislike the practice of telemarketing and more than 209 million have signed up for the national Do Not Call Registry,organizations still use telemarketing because:

Question

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Telemarketing can be cost-effective as the average call costs are relatively low compared to other forms of marketing. This is because it doesn't involve the cost of production, mailing, or distribution of marketing materials. Therefore, even with a low success rate, telemarketing can still be a cost-effective way to reach a large number of potential customers.

Although Research Shows That Most Consumers Dislike the Practice of Telemarketing