A target market consists of a group of consumers who are usually quite different.
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Q12: Mass marketing means focusing on some specific
Q13: The mass marketing approach is more production-oriented
Q14: Planning, implementation, and control are basic jobs
Q15: A marketing mix consists of the uncontrollable
Q16: Target marketing aims a marketing mix at
Q18: Strategic planning is a top management job
Q19: The three basic jobs in the marketing
Q20: A marketing strategy is composed of two
Q21: The problem with target marketing is that
Q22: A channel of distribution must include an
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