A marketing mix consists of the uncontrollable variables which a company puts together to satisfy a target market.

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A marketing mix consists of the controllable variables, also known as the 4Ps (product, price, promotion, and place), that a company puts together to satisfy a target market. The uncontrollable variables are external factors such as the economy, competition, and consumer behavior.

A Marketing Mix Consists of the Uncontrollable Variables Which a Company