When a firm's domestic market is prosperous, marketing managers are less likely to pursue opportunities in international markets.

Name: When a firm's domestic market is prosperous, marketing managers are less likely to pursue opportunities in international markets.
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When a firm's domestic market is prosperous, marketing managers may focus more on maximizing opportunities and profits at home, seeing less immediate need to navigate the complexities of international markets.

When a Firm's Domestic Market Is Prosperous, Marketing Managers Are