Kraft Foods recently increased its advertising and couponing to its present cheese customers. It appears that Kraft is pursuing what kind of opportunity?

Question

Quizplus · Accepted Answer

Kraft Foods' decision to increase advertising and couponing to its present cheese customers signifies an attempt to penetrate the market further. By bolstering its offerings to the current customer base, the company is trying to increase its market share in the existing market rather than developing new products or markets. Therefore, the best choice is A) Market penetration.

Kraft Foods Recently Increased Its Advertising and Couponing to Its