The micro view of marketing sees it as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

Question

Quizplus · Accepted Answer

The statement accurately describes the micro view of marketing, which focuses on fulfilling customer needs and achieving organizational objectives through the exchange of goods and services.

The Micro View of Marketing Sees It as the Performance