_______ is defined as the performance of activities that seek to accomplish an organization's objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to customer.

Question

Quizplus · Accepted Answer

Marketing is the process of identifying and understanding customer needs and developing products and services that meet those needs. It involves all the activities that bring products and services to customers, including market research, product development, pricing, promotion, and distribution. The ultimate goal of marketing is to create customer satisfaction and build long-term relationships with customers. Selling and advertising are important components of marketing, but they are only part of the overall process. Innovation and sales promotion may also be important for a company's marketing strategy, but they are not the definition of marketing itself.

_______ Is Defined as the Performance of Activities That Seek