As a firm moves from the sales era to the marketing department era it is likely to:

Question

Quizplus · Accepted Answer

As the firm moves from the sales era to the marketing department era, it is likely to begin to integrate all the firm's marketing activities. This reflects the shift from solely focusing on sales to a more holistic approach where marketing activities are coordinated to achieve the firm's overall objectives. The other choices are incorrect because marketing people still develop long range plans, the emphasis on earning a profit is still important, a narrower view of marketing would not support the holistic approach, and concerns related to production capacity are not directly related to the shift from the sales era to the marketing department era.

As a Firm Moves from the Sales Era to the Marketing