The president of a financial services company says that her new marketing manager has changed things a lot-making long-range plans about where the firm should focus its effort, and coordinating the decisions about what services to offer and how they should be promoted and priced. It seems that this company is just moving into the:

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The fact that the company now has a marketing manager who is making long-range plans, coordinating decisions about services, and promotions suggests that they are transitioning into a marketing company era where companies are more customer-focused and use marketing strategies to shape their offerings and position themselves in the market. The sales era was characterized by more aggressive selling and the production era focused on maximizing production efficiency. The marketing department era is more of a functional approach to marketing where it is seen as a support activity rather than a central driver of the firm's strategy. The simple trade era refers to a time when people exchanged goods directly without the involvement of intermediaries or formal business structures.

The President of a Financial Services Company Says That Her