For consumers to pay prices either above or below what they consider the going rate,they must be convinced they are receiving fair value for their money.

Name: For consumers to pay prices either above or below what they consider the going rate,they must be convinced they are receiving fair value for their money.
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Question

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Consumers are more likely to pay prices above or below the going rate if they feel that they are getting fair value for their money.

For Consumers to Pay Prices Either Above or Below What