When discounts become normal elements of a competitive marketplace,other marketing mix elements gain importance in purchase decisions.

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When discounts become common, consumers may begin to focus more on other factors such as product features, quality, customer service, brand reputation, and convenience. This can lead to increased emphasis on the other elements of the marketing mix, such as product development, distribution, pricing strategy, and promotional efforts.

When Discounts Become Normal Elements of a Competitive Marketplace,other Marketing