Pricing objectives that focus on attaining a target return on investment are examples of _____ objectives.
A)profitability
B)volume
C)not-for-profit
D)prestige

Question

Quizplus · Accepted Answer

Pricing objectives that focus on attaining a target return on investment are aimed at maximizing profits and are therefore examples of profitability objectives. Volume objectives seek to sell a large number of units, not necessarily with a specific profit target in mind. Not-for-profit organizations have different pricing objectives that focus on covering costs rather than maximizing profits. Prestige objectives aim to create an image of exclusivity and luxury and are not necessarily tied to a specific target return on investment.

Pricing Objectives That Focus on Attaining a Target Return on Investment