Short-run or long-run pricing objectives of achieving a specified return on either sales or investment are known as _____ objectives.
A)prestige
B)volume
C)target-return
D)market-share

Question

Quizplus · Accepted Answer

Target-return objectives are focused on achieving a specific level of profit, either as a percentage of sales or return on investment. These objectives can either be short-run or long-run and are based on the desire to achieve a certain level of financial performance for the company. Prestige objectives are focused on creating an image of exclusivity and luxury for the brand, while volume objectives are aimed at maximizing the number of units sold. Market-share objectives are aimed at expanding the company's market share within its industry.

Short-Run or Long-Run Pricing Objectives of Achieving a Specified Return