Which of the following is an example of a volume pricing objective?
A)A value-pricing objective
B)A profit maximization objective
C)A market-share objective
D)A target-return objective

Question

Quizplus · Accepted Answer

Volume pricing objective aims to increase market share by selling more units at lower prices, and hence option C, which is a market-share objective, is the best choice. Option A, value-pricing objective, focuses on creating customer value and offering unique features at a premium price, whereas option B, profit maximization objective, aims to maximize profits by charging the highest possible price per unit. Option D, target-return objective, aims to achieve a specific target return on investment by setting prices based on the cost of production and desired profit margin, and it does not emphasize selling more units at lower prices to increase market share.

Which of the Following Is an Example of a Volume