A pricing strategy that emphasizes benefits of a product in comparison to the price and quality levels of competing offerings is called _____ pricing.
A)incremental-cost
B)full-cost
C)cost-plus
D)value

Question

Quizplus · Accepted Answer

Value pricing is a strategy in which a company emphasizes the benefits of its product over the price and quality levels of competing offerings. The company seeks to offer the best value for the money rather than simply the lowest price. By highlighting the benefits and value of the product, the company can charge a higher price while still attracting customers who are willing to pay for the added benefits. This approach can be particularly effective in markets where customers are willing to pay more for certain features or benefits.

A Pricing Strategy That Emphasizes Benefits of a Product in Comparison