Prestige pricing objectives emphasize:
A)quality and exclusivity.
B)revenue maximization.
C)cost minimization.
D)sales maximization.

Question

Quizplus · Accepted Answer

Prestige pricing objectives focus on emphasizing quality and exclusivity, rather than seeking to maximize revenue, minimize costs, or maximize sales. The goal is to position the product or service as high-end and exclusive, creating a perception of luxury and desirability among consumers willing to pay a premium price for the perceived value.

Prestige Pricing Objectives Emphasize