Which of the following pricing objectives reflects marketers' recognition of the role of price in creating an overall image of the firm and its product offerings?
A)A profitability objective
B)A volume objective
C)A meeting competition objective
D)A prestige objective

Question

Quizplus · Accepted Answer

A prestige objective focuses on creating an overall image of the firm and its product offerings that conveys a level of quality, exclusivity, and status to attract higher-end customers. By pricing products at a premium, marketers can position their brand as prestigious and upscale, leading consumers to associate the product with high quality and desirability.

Which of the Following Pricing Objectives Reflects Marketers' Recognition of the Role