Which of the following is a pricing technique that is used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices?
A)Modified breakeven analysis
B)Cost-plus analysis
C)Incremental-cost analysis
D)Segmentation analysis

Question

Quizplus · Accepted Answer

This describes modified breakeven analysis, which involves determining the number of products that must be sold at different prices to cover total costs and then comparing this with estimates of expected sales at those prices to find the most profitable price point. Cost-plus analysis involves adding a markup to the cost of production to set a price, incremental-cost analysis involves examining the costs and benefits of producing additional units, and segmentation analysis involves studying consumer behavior to identify distinct market segments and their purchasing preferences.

Which of the Following Is a Pricing Technique That Is