_____ is a pricing strategy that allows marketers to vary prices based on such factors as demand,even though the cost of providing those goods or services remains the same.
A)Yield management
B)Modified breakeven technique
C)Marginal cost pricing
D)Incremental revenue pricing

Question

Quizplus · Accepted Answer

Yield management is a pricing strategy that allows marketers to vary prices based on demand fluctuations. It is often used in the service industry, such as airline tickets or hotel rooms, where prices can change based on the time of the day, day of the week, or time of the year. This pricing strategy enables businesses to maximize revenue by charging more at times of high demand and less during lower demand periods, even when the costs of providing the goods or services remain constant.

_____ Is a Pricing Strategy That Allows Marketers to Vary