Which of the following is employed by theatrical productions when they charge higher prices for their weekend shows than for the shows on weekdays even though the cost of producing the show remains the same on all days?
A)Modified breakeven analysis
B)Yield management
C)Incremental pricing
D)Marginal pricing

Question

Quizplus · Accepted Answer

This is an example of yield management, where prices are adjusted based on demand and customer behavior. Theatrical productions use this strategy to increase revenue by charging higher prices for their shows on weekends, which are typically in higher demand, while keeping prices lower on weekdays when demand is lower.

Which of the Following Is Employed by Theatrical Productions When