Which of the following exemplifies a yield management pricing strategy?
A)Lowering cab rental rates on weekends compared to weekdays
B)Introducing a pack of oatmeal breakfast cereals at a price of $3 which actually cost $5
C)Charging an exorbitant price for a designer outfit to signal quality and exclusiveness
D)Selling a brand of soap at 20 percent discount for a limited time period during its introductory stage

Question

Quizplus · Accepted Answer

Lowering cab rental rates on weekends compared to weekdays is an example of yield management pricing strategy as it adjusts the pricing based on demand fluctuations.

Answer: D 
 Selling a brand of soap at a 20 percent discount for a limited time period during its introductory stage is an example of a promotional pricing strategy, rather than a yield management pricing strategy.

Which of the Following Exemplifies a Yield Management Pricing Strategy