In international marketing,which of the following pricing objectives is used when products are associated with intangible benefits,such as high quality,exclusiveness,or attractive design?
A)Profitability objective
B)Volume objective
C)Meeting-competition objective
D)Prestige objective

Question

Quizplus · Accepted Answer

The prestige objective is used when products are associated with intangible benefits such as high quality, exclusiveness, or attractive design. The focus here is not on maximizing profits or volumes but on establishing the brand as a prestigious and upscale option in the market.

In International Marketing,which of the Following Pricing Objectives Is Used