An Australian billboard that associated Nike with slave labor is an example of

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The Australian billboard linking Nike to slave labor is an example of culture jamming, which is the practice of subverting mainstream media messages to convey a different message. In this case, the billboard was designed to raise awareness about the conditions under which Nike products are made, and to draw attention to the company's use of cheap labor in developing countries. Culture jamming is often used as a tactic by anticorporate activists who seek to expose corporate misconduct or challenge dominant cultural narratives.

An Australian Billboard That Associated Nike with Slave Labor Is