Everyday low pricing is a strategy devoted to continuous low prices as opposed to:
A)seasonal changes in prices based on current demand.
B)purely cost-based prices that vary as the manufacturer's costs vary.
C)relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales.
D)prices that are set on a weekly or monthly basis in reaction to competitors' actions.

Question

Quizplus · Accepted Answer

Everyday low pricing is a long-term pricing strategy that focuses on keeping prices low consistently rather than relying on short-term tactics like coupons and sales. Seasonal changes, cost-based prices, and reacting to competitors' actions are not part of the everyday low pricing strategy.

Everyday Low Pricing Is a Strategy Devoted to Continuous Low