A(n)_____ is a general guideline that reflects marketing objectives and influences specific pricing decisions.
A)MAP
B)pricing policy
C)leader pricing strategy
D)EDLP

Question

Quizplus · Accepted Answer

A pricing policy is a general guideline that reflects marketing objectives and influences specific pricing decisions. MAP stands for minimum advertised price, which is the minimum price a manufacturer requires retailers to sell their products for. Leader pricing strategy is a pricing tactic where a product is sold at a lower-than-normal price to attract customers into a store. EDLP stands for everyday low pricing, which is a pricing strategy where a retailer sets prices at a consistently low level with few or no temporary price discounts. None of these options fit the definition of a general guideline that influences pricing decisions, except for pricing policy.

A(n)_____ Is a General Guideline That Reflects Marketing Objectives and Influences