A firm that permits variable prices for different customers is adopting _____.
A)promotional pricing
B)price flexibility
C)odd pricing
D)product-line pricing

Question

Quizplus · Accepted Answer

Price flexibility refers to the practice of allowing different prices for different customers or under different conditions. This could include volume discounts, negotiated pricing with individual customers, or dynamic pricing based on supply and demand factors. This approach can help firms capture more value from different customer segments and respond to market conditions in real-time.

A Firm That Permits Variable Prices for Different Customers Is