When a men's clothing store sells suits at four price levels ($295,$455,$525,$650),the store's retail policy is _____ pricing.
A)unit
B)promotional
C)product-line
D)psychological

Question

Quizplus · Accepted Answer

The store's retail policy of selling suits at four different price levels falls under product-line pricing, where different products in the same product line are priced differently based on factors such as quality, features, and target audience. This strategy allows the store to cater to customers with different budget ranges and preferences, while also differentiating its products based on perceived value.

When a Men's Clothing Store Sells Suits at Four Price