A car manufacturer has developed different models of a car to suit the pricing needs of different classes of customers. It offers a low-end version for price conscious customers and luxury cars for high-end customers. This is an example of _____ pricing.
A) promotional
B) psychological
C) leader
D) product-line

Question

Quizplus · Accepted Answer

This is an example of product-line pricing, where different versions of a product are offered at different price points to cater to different segments of the market.

A Car Manufacturer Has Developed Different Models of a Car