_____ pricing is a pricing policy in which products are offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices.
A) Skimming
B) Loss leader
C) Odd
D) Variable

Question

Quizplus · Accepted Answer

Loss leader pricing is a strategy where products are sold at a loss to attract customers to the store, with the expectation that they will purchase other items at regular prices.

_____ Pricing Is a Pricing Policy in Which Products Are