_____ pricing refers to a pricing strategy in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and to earn a minimal return on promotional sales.
A)Competitive
B)Leader
C)Penetration
D)Psychological

Question

Quizplus · Accepted Answer

Leader pricing is a strategy where prices are set slightly above cost to avoid minimum markup laws and generate a small profit on promotional sales. This strategy is used to attract customers to the store and encourage impulse purchases. Competitive pricing involves setting prices based on your competitors' prices, penetration pricing refers to setting low prices to gain market share, and psychological pricing is a strategy where prices are set to influence customers' perception and behavior.

_____ Pricing Refers to a Pricing Strategy in Which Marketers