Consumers today perceive that, within price limits, there is:
A) a need for discounts and incentives.
B) obvious opportunity for psychological pricing.
C) a direct relationship between the quality and price of a product.
D) no perceivable difference in major product brands.

Question

Quizplus · Accepted Answer

Consumers often perceive a direct relationship between the quality and price of a product, believing that higher-priced items are of better quality. This perception influences purchasing decisions, as many consumers are willing to pay more for products they believe to be superior.

Consumers Today Perceive That, Within Price Limits, There Is