Consumers have a certain range within which their product-quality perceptions vary directly with price.This range reflects the concept of price:
A)limits.
B)variations.
C)controls.
D)resistance.

Question

Quizplus · Accepted Answer

The concept described in the question is the limit to which consumers' perception of product quality varies with the price. This means that there is a maximum and minimum price range within which the perception of quality is directly linked to the price. Therefore, the best choice is A) limits.

Consumers Have a Certain Range Within Which Their Product-Quality Perceptions