The global pricing strategy that allows the greatest flexibility in setting prices to reflect local marketplace conditions is:
A)standard worldwide pricing.
B)dual pricing.
C)market-differentiated pricing.
D)everyday low pricing.

Question

Quizplus · Accepted Answer

Market-differentiated pricing allows for different pricing strategies in different markets, taking into account local conditions and consumer behaviors. This provides the greatest flexibility in setting prices, as it can vary based on factors such as competition, demand, and purchasing power. Standard worldwide pricing (A) is not flexible and does not account for market differences. Dual pricing (B) can create confusion and ethical concerns. Everyday low pricing (D) is a fixed pricing strategy rather than a flexible one.

The Global Pricing Strategy That Allows the Greatest Flexibility in Setting