Online marketers run the risk of cannibalization when they:
A)compete with off-price houses on the Internet.
B)differently price the same products sold in their retail outlets to be sold online.
C)construct new stores alongside their websites.
D)hold on to tradition in the face of new technology.

Question

Quizplus · Accepted Answer

Differently pricing the same products sold online and in brick-and-mortar stores can lead to cannibalization, as customers may opt to purchase from the cheaper online channel rather than buying in-store. This can negatively impact sales and profitability for the company.

Online Marketers Run the Risk of Cannibalization When They