Perfect Digitals offers a UV lens and a sun protection cover for the camera lens for a wide range of its digital cameras,all at a single price.This strategy used by the company is referred to as:

Question

Quizplus · Accepted Answer

The strategy used by Perfect Digitals, offering a UV lens and sun protection cover as a bundle for a single price, is known as bundle pricing. This pricing strategy offers customers a package deal, increasing the value of their purchase and encouraging them to buy both products together.

Perfect Digitals Offers a UV Lens and a Sun Protection