Strategies to gain a competitive advantage include product differentiation and
A)low-cost leadership.
B)building brand loyalty.
C)developing superior products.
D)improving product quality and reliability.

Question

Quizplus · Accepted Answer

Low-cost leadership is a strategy where a company aims to become the lowest-cost producer in its industry, allowing it to offer lower prices than competitors and gain a competitive advantage.

Strategies to Gain a Competitive Advantage Include Product Differentiation and