The marketing data is a repository of a variety of sales-oriented data, some of which result from recording sales events and some of which originate from activities that do not culminate in completed sales, such as presales activities.

Question

Quizplus · Accepted Answer

The statement accurately describes the nature of marketing data, which includes sales-related data as well as data from presales activities such as lead generation and customer engagement.

The Marketing Data Is a Repository of a Variety of Sales-Oriented