The grouping of customers into categories based on key characteristics is called:

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Segmentation is the process of dividing customers into groups based on similar characteristics such as age, gender, location, interests, behavior, and needs. This helps businesses to better target their marketing efforts and provide personalized products, services, and messaging to specific groups of customers. Itemization refers to the process of listing individual items or details, while Identification refers to the act of verifying someone's identity. Sales-force automation refers to the use of software and tools to automate and streamline sales processes.

The Grouping of Customers into Categories Based on Key Characteristics