The Two Culture-Building Roles of a Company's Stated Values and Ethical

The two culture-building roles of a company's stated values and ethical standards are to

A) communicate the company's good intentions and establish a corporate conscience.
B) confirm the integrity of company personnel and signal the above-board nature of the company's business principles and operating methods.
C) steer company personnel toward doing the right thing and convince outsiders that the company is socially responsible.
D) foster a work climate where company personnel share common and strongly held convictions about how the company's business is to be conducted and to provide them with guidance about how to do their jobs, steering them toward both doing things right and doing the right things.
E) provide a basis for designing culture-supportive incentive compensation plans and reinforcing the appropriateness of particular ethical and moral actions.