A manufacturer and marketer of prescription pharmaceuticals decided to raise the price of its anti-malaria drug from $15.00 per dose to $750.00 per dose, a price increase of 5,000%. Following a public outcry, the CEO was forced to resign, the company was forced to retract the price hike, and the company's stock price sharply declined. Which of the following has the company incurred?
A) only visible and internal administrative costs
B) visible but not intangible costs
C) internal administrative costs but not intangible costs
D) internal administrative costs but not visible costs
E) visible and intangible costs
Correct Answer:
Verified
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