As a rule, the key indicators of industry attractiveness, for all the industries represented in a diversified company's business portfolio, should NOT be measured on such attractiveness factors as
A) market size and projected growth rate.
B) emerging opportunities and threats, and the intensity of competition.
C) resource requirements and the presence of cross-industry strategic fits.
D) seasonal and cyclical factors, industry profitability, and whether an industry has significant social, political, regulatory, and environmental problems.
E) the utility of the products for consumers from all age-groups.

Question

Quizplus · Accepted Answer

The utility of products for consumers from all age-groups is not a key factor in determining industry attractiveness for a diversified company's business portfolio. Other factors such as market size, growth rate, competition intensity, resource requirements, strategic fits, profitability, and social, political, regulatory, and environmental issues are more relevant indicators.

As a Rule, the Key Indicators of Industry Attractiveness, for All