One of the biggest strategic challenges to competing in the international arena includes
A)how to leverage the opportunities arising from shifting exchange rates.
B)how to charge the same price in all country markets.
C)how to identify foreign firms licensed to produce and distribute the company's products.
D)whether to offer a standardized product worldwide or a customized product offering in each different country market.
E)whether to pursue a franchising strategy or a joint venture strategy.

Question

Quizplus · Accepted Answer

The decision of whether to offer a standardized product worldwide or a customized product offering in each different country market is a major strategic challenge in competing in the international arena. Offering a standardized product worldwide allows for cost savings and consistency, but may not be effective in all country markets due to cultural differences, government regulations, and local competition. Alternatively, customized product offerings for each country market can better meet local needs and preferences, but can be more costly and complex to manage.

One of the Biggest Strategic Challenges to Competing in the International