What is the foremost strategic issue that must be addressed by firms when operating in two or more foreign markets?
A)deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country
B)deciding on the appropriate level of sustainable profitability
C)deciding on the relative cost competitiveness of the home country
D)deciding on the degree of globalization to maintain expansion capabilities
E)deciding on the resources and capabilities of allies

Question

Quizplus · Accepted Answer

When operating in multiple foreign markets, firms must address the strategic issue of deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country. It is important for firms to adapt to local market conditions and tailor their products and marketing strategies accordingly to remain competitive and meet the needs of local customers. Failure to do so can result in loss of market share and profitability.

What Is the Foremost Strategic Issue That Must Be Addressed