A "think-local, act-local" multidomestic type of strategy
A)is very risky, given fluctuating exchange rates and the propensity of foreign governments to impose tariffs on imported goods.
B)is usually defeated by a "think-global, act-global" type of strategy.
C)is more appealing when the country-to-country differences in buyer tastes, cultural traditions, and market conditions are diverse.
D)is generally an inferior strategy when one or more foreign competitors are pursuing a global low-cost strategy.
E)can defeat a global strategy if the "think-local, act-local" multicountry strategist concentrates its efforts exclusively in those foreign markets which have superior resources.

Question

Quizplus · Accepted Answer

A "think-local, act-local" multidomestic type of strategy is more appealing when the country-to-country differences in buyer tastes, cultural traditions, and market conditions are diverse. This strategy allows a company to tailor its products and marketing approaches to specific local markets, which can lead to greater success in those markets. However, it may not be effective in markets with homogeneous preferences or where foreign competitors are pursuing a global low-cost strategy. It can still defeat a global strategy if the company concentrates its efforts exclusively in those foreign markets with superior resources.

A "Think-Local, Act-Local" Multidomestic Type of Strategy