A global strategy is one in which a company performs all of the following tasks, EXCEPT
A) employs the same basic competitive approach in all countries where it operates.
B) sells much of the same products everywhere.
C) strives to build global brands.
D) coordinates its actions worldwide with strong headquarters control represents a think-global, act-global approach.
E) uses local brand names to cater to a country's specific needs.

Question

Quizplus · Accepted Answer

The global strategy includes employing the same competitive approach, selling similar products, building global brands, and coordinating actions with headquarters control. However, using local brand names to cater to specific country needs would be more aligned with a multinational strategy.

A Global Strategy Is One in Which a Company Performs