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Televisa, a Mexican Media Company, Became the World's Most Prolific

Question 103

Multiple Choice

Televisa, a Mexican media company, became the world's most prolific producer of Spanish-language soap operas owing to its expertise in Spanish culture and linguistics. Which of the following strategies did Televisa employ to defend against global giants?


A) Develop business models that exploit shortcomings in local distribution networks or infrastructure.
B) Utilize keen understanding of local customer needs and preferences to create customized products or services.
C) Take advantage of aspects of the local workforce with which large international companies may be unfamiliar.
D) Transfer company expertise to cross-border markets and initiate actions to contend on an international level.
E) Use acquisition and rapid-growth strategies to better defend against expansion-minded internationals.

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